GCSE Maths Foundation · AQA · Percentages
Reverse percentages: why you divide by the multiplier, not take the percentage off
Reverse-percentage questions trip students who undo a change by taking the percentage off the figure they were handed. Told £384 is 20% more than last year, they answer £307.20 — — instead of . The £384 is already last year , so the way back is to divide.
The thirty-second fix: the value you are given is original × multiplier, so to find the original you divide by that multiplier. A 20% increase is ÷ 1.20; a 12% decrease is ÷ 0.88. Never take the percentage off the figure you were handed.
Ready to fix this? The Percentages lesson works through this misconception and the others in Percentages, one altitude at a time.
How to spot it in your own work
- You undid an increase by taking the percentage off the new value — writing instead of .
- You reversed a decrease by subtracting the percentage rather than dividing by (for a 12% cut).
- You used the same multiplier for an increase and a decrease, instead of for a rise and for a 20% cut.
- You read the reduction as the new price — treating as the rate rather than .
An exam question that triggers it
Here is the canonical AQA Foundation trigger (Nov24 P2 Q24 shape, calculator):
A town’s population this year is 384 000. That is 20% more than last year. Work out last year’s population.
The misconception answer is — taking 20% off 384 000. The examiner’s report noted that the majority decided to find 20% and subtract it.
But 384 000 is already last year , so divide: .
Why students fall for this
A percentage change is a multiplication. “20% more than last year” means this year = last year × 1.20. So the figure in front of the student is the output of that multiplication, not the starting point. The reverse of multiplying is dividing — but because the student sees the percentage and a number, the instinct is to take the percentage straight off.
The trap also hides a scale error. 20% of the new value is bigger than 20% of the original, because the new value is bigger. Taking 20% off the new figure therefore removes too much, and the answer comes out below the true original.
AQA Foundation calculator papers exploit every face of this: reversing an increase, reversing a reduction (2 200 000 kg is a 12% reduction), and separating a discount from a discounted price.
The fix: The value you are given is original × multiplier: build the multiplier, then divide
Reverse an increase: divide by 1 + the percentage. For £384 that is 20% more: . The difference taken off, £307.20, answers a different (wrong) question.
Reverse a decrease: divide by 1 − the percentage. A 12% reduction is × 0.88, so . Check it forwards: .
Keep the discount and the discounted price apart. A 20% cut on £24.50 has reduction and new price . The £4.90 is what comes off, not what you pay.
Worked example
A factory recycled 2 200 000 kg this year. That is a 12% reduction on last year. How much did it recycle last year?
- Build the forward multiplier. A 12% reduction is , so .
- Divide to reverse it.
- Check forwards.
The trap answer takes 12% off 2 200 000 — but that subtracts 12% of the wrong figure. To reverse a percentage change you divide by the multiplier, never take the percentage off the value you were given.
Find out if this is costing you marks
The 10-minute diagnostic checks for this pattern (and four others) using AQA-style GCSE Higher items. Free, no signup, anonymous.
Common questions
- Why can’t I just take the percentage off the value I was given?
Because that value is the original times a multiplier, not the original. £384 is last year × 1.20, so 20% of £384 is 20% of the wrong figure — too much. Dividing reverses the multiplication exactly: , and .
- What multiplier do I use for a percentage decrease?
Subtract the percentage from 100% first. A 12% reduction is , a 20% reduction is . Then divide the value you were given by that multiplier to get the original.
- A rate of £24.50 is reduced by 20%. What is the new rate?
. The number is only the reduction — the money taken off — not the price you pay.
- How do I check a reverse-percentage answer?
Put it back through the forward multiplier. If last year was £320 and this year is 20% more, then — it matches the figure you were given, so the answer is right.
Related misconceptions
- Percentage change: why the percentage is of the original, not the new valueThe neighbouring percentages misconception — the same 'percentage is of which figure' confusion, met going forwards instead of in reverse.
- Compound and repeated percentages: why you multiply the multipliers, not add the percentagesThe next percentages step — once you trust the multiplier going forwards and backwards, repeated changes multiply the multipliers together.